True Product

Build Successful Products

We build products like ventures.

Why do so many products fail?

Products fail to make meaningful financial returns or they fail before they’ve been launched at all. They fail because they’re disconnected from the user or because they’re targeting the wrong market with the wrong business model.

We derisk your software implementation project and save you up to 50% of engineering costs.

our approach

Realizing your Product Vision

2-4 Weeks

We examine the underlying customer problem that the solution idea tries to address.

  • Market research & business case

    to understand the problem space and create an initial financial analysis of the product.

  • Value proposition & prototyping

    in order to identify the key assumptions and risks, and prepare a validation strategy.

  • Growth-hacking & validation

    to generate real user data and feedback that feeds into the product development process.

3-6 Months

We launch the first version of the product and continuously test it in the market to further improve.

  • Product scoping & MVP planning

    to define the objectives of the product and create an initial roadmap ready for execution.

  • Solution architecture & team set up

    in order to uncover capability needs based on scope and budget.

  • MVP building, launch & operate

    includes onboarding and scaling the team and releasing customer value on a continuous basis.

Custom duration

We continuously support you during the scaling of the product.

  • Analyze data & results

    based on the MVP launch considering user feedback, existing data, and technical limitations.

  • Gap analysis

    to derive product, technical, and team adaptations required to scale the product.

  • Iterate and grow

    to adjust the team, and implement the technical and product features needed for the next phase of growth.

Product Lifecycle

Our Services

Strategy &

  • Product Management
  • Acquisition & retention strategy
  • Due Diligence
  • Operations set up
  • Business case
  • Innovation strategy

Product &

  • UX UI Design
  • User research
  • Prototyping
  • Roadmap planning
  • Branding
  • Illustration and animation

Technology &

  • Front-end, Back-end, Mobile Development
  • Data Science & Machine Learning
  • Software Testing & QA
  • CI/CD strategy and setup
  • Architecture definition
  • Technology stack proposals

For all your headless commerce needs, we are a certified partner of


Case Studies

// Insurance

HDI Seguros

In order to keep their competitive edge, HDI approached us to validate a novel product idea, develop the product and introduce it to the market.

// Hospitality


In order to maintain their competitive edge, TUI approached us to help them modernize their hotel onboarding process.

// Healthcare

Leading Online Pharmacy

One of the leading European Pharmaceutical Retailers approached us for support delivering a marketplace on top of the existing e-commerce platform.

Client Feedback

"Great performance."
Mario Albarran
CMO at HDI Mexico
"We have worked with TrueNode on a smaller diligence topic. We particularly liked the smooth process and excellent work that had been done by all the different team members."
Julian Harrendorf
General Manager Corporate Development at Jebsen & Jessen
"We experience the TrueNode/Symphony teams as groups of people thinking out of the box, looking left and right at how to solve and improve given tasks. They are very proactive and are eager in introducing improvements to create an even better product.”"
Director of Engineering
at Leading European Online Pharmacy
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Other Services

We offer all the digital services that add business value from end to end

UX Design

Discover your user, ideate your ideas and align your product with their needs Find out more

UI Design

Turn your sketches into prototypes, increase your existing product's usability and visual design Find out more


Develop a memorable brand to your business and connect with your customers Find out more

Due Diligence

Evaluate your product idea for risks and ensure that building it is a safe bet Find out more

Growth Hacking

Build your product’s growth into the product itself and increase your user acquisition and retention Find out more


Elevate the experience of your customers with flexible, composed and personalized platforms Find out more

Let’s talk about your product!

    Is my idea worth tackling?
    Is my product desirable, viable and feasible?
    Can you help me build and launch a MVP?