In order to keep their competitive edge, HDI approached us to validate a novel product idea, develop the product and introduce it to the market. The original idea, a freelancing platform tailored to the Latin American market, had the goal of connecting innovative SMEs with top freelancers. When embarking on such a cutting edge approach for the continent, focusing on creating as much value for users in a short amount of time becomes a daunting task.
Leveraging our entrepreneurial and product development experience, we worked alongside the HDI innovation team to create an initial plan. After many interviews with our target segment, as well as targeted surveys and market analysis, we were able to mitigate several of the main risks.
HDI has been one of the biggest European insurance groups for decades with a wide and needs-based range of insurance solutions and accompanying services.
We developed a brand strategy to Maddox AI that communicates the company’s values, messaging and personality through updated styles and layout.
One of the leading Global Pharmaceutical Retailers approached us to develop a global design system.
We worked with Cannabis Doctors to shape their brand strategy and develop their brand identity, logo, guidelines and website.
