True Product

Tech Advisory &
Product Strategy

We build products like ventures.

Why do so many products fail?

Products fail to make meaningful financial returns or they fail before they’ve been launched at all. They fail because they’re disconnected from the user or because they’re targeting the wrong market with the wrong business model.

We derisk your software implementation project and save you up to 50% of engineering costs.

2-3 weeks

True Due Diligence

High-end technical review of your ecosystem.
View details
2-3 weeks

True Ideation

Validate your business ideas fast.
View details
Our Process

1. Discover

Duration 2-4 weeks

Our discovery process begins with identifying strategic inflection points along the S-Curve of Business Growth. These inflection points represent opportunities to accelerate growth and gain market share. We leverage a data-driven approach to identify these inflection points, looking for trends in customer behavior, market dynamics, and technological innovation. Once an inflection point has been identified, we begin to develop a hypothesis about how to capitalize on it. This hypothesis is then tested through rapid prototyping and experimentation. We use a variety of data sources to track the results of these tests and make necessary adjustments.

2. Build

Duration 2-4 weeks

Once a hypothesis has been validated, TrueNode begins to build a software product that can be used to take advantage of the inflection point. Lean Product methodologies are used to build and iterate on its products quickly and efficiently. This allows us to get feedback from customers early and often, and to make necessary adjustments before investing too heavily in a particular product. Leveraging the latest technologies from the Silicon Valley and beyond allows us to develop products that are more user-friendly, scalable, and secure.

3. Grow

Duration 2-4 weeks

Once a software product has been built, we begin to focus on growing its market share. TrueNode uses a variety of marketing and sales strategies to reach potential customers and generate leads. We track key metrics such as customer acquisition cost, customer lifetime value, and churn rate to measure the success of its growth strategy. This data is useful to make adjustments to its marketing and sales strategies. Our agile organizational methods enable several teams and units to work on a product at the same time. This means that traction and progress can be achieved quickly.

The Importance of Identifying and Tackling Inflection Points

Identifying and tackling inflection points is essential for any business that wants to achieve sustained growth. Inflection points represent opportunities to disrupt the status quo and gain market share. TrueNode's data-driven approach to identifying and tackling inflection points allows it to quickly validate new ideas and leverage technology potential to accelerate growth.


Case Studies

// Insurance

HDI Seguros

In order to keep their competitive edge, HDI approached us to validate a novel product idea, develop the product and introduce it to the market.

// Hospitality


In order to maintain their competitive edge, TUI approached us to help them modernize their hotel onboarding process.

// Healthcare

Leading Online Pharmacy

One of the leading European Pharmaceutical Retailers approached us for support delivering a marketplace on top of the existing e-commerce platform.

Client Feedback

"Great performance."
Mario Albarran
CMO at HDI Mexico
"We have worked with TrueNode on a smaller diligence topic. We particularly liked the smooth process and excellent work that had been done by all the different team members."
Julian Harrendorf
General Manager Corporate Development at Jebsen & Jessen
"We experience the TrueNode/Symphony teams as groups of people thinking out of the box, looking left and right at how to solve and improve given tasks. They are very proactive and are eager in introducing improvements to create an even better product.”"
Director of Engineering
at Leading European Online Pharmacy
Get in touch
What type of service are you looking for?
Get in touch
When are you looking to launch your product?
Get in touch
Can you share a few things about your product or needs?
Get in touch
Almost done
Where can we reach you?
Thanks for reaching out!

Our team will contact you in the following days.

Our Capabilities

Tech Advisory &

Product Strategy

  • Product Management
  • Acquisition & retention strategy
  • Due Diligence
  • Operations set up
  • Business case
  • Innovation strategy
  • View Details

Design & Software


  • UX UI Design
  • User research
  • Prototyping
  • Roadmap planning
  • Branding
  • Illustration and animation
  • View Details


  • Front-end, Back-end, Mobile Development
  • Data Science & Machine Learning
  • Software Testing & QA
  • CI/CD strategy and setup
  • Architecture definition
  • Technology stack proposals
  • View Details

For all your headless commerce needs, we are a certified partner of

Let’s talk about your product!

    Is my idea worth tackling?
    Is my product desirable, viable and feasible?
    Can you help me build and launch a MVP?