Why do so many products fail?
Products fail to make meaningful financial returns or they fail before they’ve been launched at all. They fail because they’re disconnected from the user or because they’re targeting the wrong market with the wrong business model.
We derisk your software implementation project and save you up to 50% of engineering costs.
True Due Diligence
True Due Diligence
We conduct thorough technical due diligence to evaluate your systems on scalability, maintainability, and security, identifying technical debt and providing actionable insights for informed decision-making.
- What is the current state of technical scalability, maintainability, and security within the system?
- Where does technical debt exist and how might it impact future growth or investments?
- What buy vs. build strategy would be most beneficial in the current technical landscape?
- What actionable steps can be taken to improve the existing technical infrastructure?
True Ideation
We delve deep to understand your business needs and market dynamics, crafting tailored product strategies that drive innovation and sustainable growth.
- How can the product strategy be aligned with the overall business goals and target market needs?
- What innovative solutions can be introduced to gain a competitive edge in the market?
- What is the feasibility and potential impact of introducing new technologies or platforms?
- How can continuous feedback and data-driven insights be leveraged for iterative improvement and achieving long-term success?
1. Discover
Our discovery process begins with identifying strategic inflection points along the S-Curve of Business Growth. These inflection points represent opportunities to accelerate growth and gain market share. We leverage a data-driven approach to identify these inflection points, looking for trends in customer behavior, market dynamics, and technological innovation. Once an inflection point has been identified, we begin to develop a hypothesis about how to capitalize on it. This hypothesis is then tested through rapid prototyping and experimentation. We use a variety of data sources to track the results of these tests and make necessary adjustments.
2. Build
Once a hypothesis has been validated, TrueNode begins to build a software product that can be used to take advantage of the inflection point. Lean Product methodologies are used to build and iterate on its products quickly and efficiently. This allows us to get feedback from customers early and often, and to make necessary adjustments before investing too heavily in a particular product. Leveraging the latest technologies from the Silicon Valley and beyond allows us to develop products that are more user-friendly, scalable, and secure.
3. Grow
Once a software product has been built, we begin to focus on growing its market share. TrueNode uses a variety of marketing and sales strategies to reach potential customers and generate leads. We track key metrics such as customer acquisition cost, customer lifetime value, and churn rate to measure the success of its growth strategy. This data is useful to make adjustments to its marketing and sales strategies. Our agile organizational methods enable several teams and units to work on a product at the same time. This means that traction and progress can be achieved quickly.
The Importance of Identifying and Tackling Inflection Points
Identifying and tackling inflection points is essential for any business that wants to achieve sustained growth. Inflection points represent opportunities to disrupt the status quo and gain market share. TrueNode's data-driven approach to identifying and tackling inflection points allows it to quickly validate new ideas and leverage technology potential to accelerate growth.
Case Studies
HDI Seguros
In order to keep their competitive edge, HDI approached us to validate a novel product idea, develop the product and introduce it to the market.
- 0 months to MVP launch
- +0 Users since launch
- +0% Initial conversion rate
TUI
In order to maintain their competitive edge, TUI approached us to help them modernize their hotel onboarding process.
- 0+ Hoteliers signed up within 3 months
- 0 New Hotels onboarded within 3 months
- >0% Reduction in hotel listing time
Leading Online Pharmacy
One of the leading European Pharmaceutical Retailers approached us for support delivering a marketplace on top of the existing e-commerce platform.
- 0st Marketplace of this kind in EU
- 0k Additional products
- 0M Active customers
Our Capabilities
Tech Advisory &
Product Strategy
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Product Management -
Acquisition & retention strategy -
Due Diligence -
Operations set up -
Business case -
Innovation strategy
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Design & Software
Development
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UX UI Design
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User research
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Prototyping
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Roadmap planning
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Branding
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Illustration and animation
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Team
Augmentation
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Front-end, Back-end, Mobile Development
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Data Science & Machine Learning
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Software Testing & QA
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CI/CD strategy and setup
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Architecture definition
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Technology stack proposals
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