Case Study


By TrueNode
23 October 2019, 17:30

On-demand pharmacy


  • $200MRaised by TCV

  • 60kCustomers in NYC alone

  • 2x Enhanced Service

The story

Due to a large influx of customers and business model expansion, Capsule approached us to help them refactor their existing code previously coupled to logic for one concrete healthcare software provider and develop a new abstraction layer in order to support multiple providers. We also put together a team of engineers to augment their existing back-end team and integrate a new customer management platform into the current pharmacy system. We designed and developed a module that communicates with the pharmacy system and external customer management platforms, as well as a React component integrated into the external CMS’s interface as an iframe, enabling Capsule agents to work and create various tasks for patients.

"It’s about a better, smarter, kinder, gentler pharmacy”

Capsule's mission is to make everything about visiting a pharmacy easier, starting with the fact that you shouldn't have to visit a physical store in the first place. What ghost kitchens brought to Deliveroo or UberEats, Capsule brought to pharmacies.

Capsule reinventing the Pharmacy experience

Capsule reimagined what pill bottles and labels should look like. There's bigger text and more clear instructions on each bottle with dosage information that's easy to grasp, sealed in a nice brown bag with tamper-proof tape.

“There is a reason why there has been no innovation in this space for 50 years”

The service has to be 10 times better than walking downstairs yourself, otherwise people will not switch.


Capsule is rebuilding the $425 billion pharmacy industry from the inside out with an emotionally resonant experience, and technology that enables customized outcomes for doctors, hospitals, insurers, and manufacturers. They blend the on-demand economy with traditional pharmacies and provide on-demand prescription drug delivery. 


  • "Pharmacy Startup Capsule Raises $200 Million to Grow Beyond NYC"

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    "Going to a pharmacy isn't the most fun experience. You sometimes wait in line only to find out a pill your doctor prescribed you isn't ready for pick-up yet, costs a fortune, or isn't in stock."

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