We started by testing the raw product idea of Woow club. After identifying several users for interviews and product testing we started a phase of research and data collection. This helped us to to identify the core features of the product and to attract already a first community of the MVP.

The overall goal of the product is to create a more sustainable shopping experience for the user. Therefore, it was particularly important for us to suggest products that actually fit the preferences of the user to minimise returns. We integrated style recommendations and ML colour analysis to support the user to find the right products. Woow Club launched within 3 months and was able to generate a high 5 digit user base within only 6 months.