Woow Club approached us to design an end-to-end product that guides users towards a better shopping experience by analysing the interplay of one’s natural hair colour, eye colour and skin tone. We were responsible for the design, development, and maintenance of the product and delivered a validated user experience for web and mobile.
We started by testing the raw product idea of Woow club. After identifying several users for interviews and product testing we started a phase of research and data collection. This helped us to to identify the core features of the product and to attract already a first community of the MVP.
Woow club is revolutionising personalised colour palettes according to users’ natural colours, through scientific data of colour theory and aesthetics.
Midas Healthcare GmbH, a pharmaceutical leader from Ingelheim, Germany, engaged us along with another marketing agency to develop the website of their new brand ‘LaVieCal’.
