The team of Maddox.ai reached out to us to help them solve issues they identified on their website and advise them in selecting a headless CMS for their content management.
By auditing and conducting multiple user interviews to test the website, we found that various usability and navigation issues were causing friction and frustration for visitors. We also learned that the visual styles were outdated and inconsistent and caused readability issues. Additionally, the branding was not reminiscent of Maddox’s values, so users left the site with the wrong impression of the company.
After a detailed analysis of Maddox’s website challenges and content management requirements, we recommended selecting a traditional CMS to reduce the cost of implementation.
Our brand strategy focused on visually communicating the company’s values, messaging, and personality through updated styles and layouts. The new visual branding demonstrates that the company is innovative, techie, and exciting while being trustworthy experts in their field.
Maddox AI is an AI consulting and software development company. With Maddox AI, you can reliably automate and digitize your quality control without any investment risk by simply annotating a few defect images.
Midas Healthcare GmbH, a pharmaceutical leader from Ingelheim, Germany, engaged us along with another marketing agency to develop the website of their new brand ‘LaVieCal’.
We developed a brand strategy to Maddox AI that communicates the company’s values, messaging and personality through updated styles and layout.
One of the leading Global Pharmaceutical Retailers approached us to develop a global design system.
