Acting in the highly competitive online pharmacy market, Kurando intended to set up the mobile app for their OTC (over-the-counter medication) online shop as fast as possible. Besides the pressure of going to market quickly, finding a sustainable solution for their long-term operational processes was a complex challenge. Not only did Kurando require a strong foundation for their backoffice, they also needed the highest degree of flexibility in their online shop to enable the most personalized shopping experience for their customers.
To address both of these challenges, we implemented a headless commerce system and a modern front-end mobile application within less than three months. As the first step, we established objective evaluation criteria to select the best possible headless commerce vendor for kurando. Subsequently, we analysed kurando’s business model (i.e. customer target groups, pharmacy sales channels, product types/variants etc.) in detail to define the architecture and the solution setup for the data model.
Kurando is a health care online shop that enables users to purchase (OTC) medication online and have it delivered within 30 minutes to their doorstep. In the long-run, Kurando will extend their services by developing digital solutions for the patient’s treatment process and medication reordering.
Midas Healthcare GmbH, a pharmaceutical leader from Ingelheim, Germany, engaged us along with another marketing agency to develop the website of their new brand ‘LaVieCal’.
We developed a brand strategy to Maddox AI that communicates the company’s values, messaging and personality through updated styles and layout.
One of the leading Global Pharmaceutical Retailers approached us to develop a global design system.
