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5 Reasons Why Good UI Design Is Crucial for Successful Product Development
Did you know that web design alone forms 75% of the judgment of a company’s credibility, and 94% of all first impressions on a website are design-related?
Once upon a time, the creators of a promising product were unaware of these facts. Their product barely got any attention; their website had no readers to learn from its content and no buyers to feel excited after a purchase. But then, a conversion. And another one. Someone was giving the website a makeover! It could see the products being rearranged so that they conduct the right actions, it could feel the interfaces adapting, and it could hear the shaping of the visual consistency guiding the visitors to exactly what they need. The product couldn’t help but feel proud and accomplished! So did its creators, although they would have been even happier if they could save time and money by doing the right thing from the very beginning.
A proverb says that it is wiser to learn from the mistakes of others, so this guide will help you understand why investing in a good user interface is a cornerstone for product success.
What Is UI Design and How Does It Differ From UX?
Both elements are essential to a product and work very closely. However, the roles are quite different, referring to aspects of the product development process and the design discipline. UI stands for “user interface”, whereas UX refers to the term “user experience”.
The difference between the user interface and the user experience is that the interface focuses on the aesthetic elements by which people interact with a product, while user experience focuses on the user and their journey through the product. Therefore, UI is part of UX and contributes to the overall UX.
The interface comprises all the visual elements, such as typography, colors, menu bars, and more, that give a product its distinct look and feel. Carefully defining a functional and on-brand color palette, establishing corporate identity, and adhering to the most recent design principles are all part of creating a user interface. The user experience design focuses on discovering your user, ideating your ideas and aligning your product with their needs.
Bad UI vs Good UI
A good UI will make the user feel at home – the product will be both easy to use and pleasing to the eyes. A bad user interface, however, will make users want to leave as soon as possible.
To ensure we understand the difference between a bad UI and a good one, there are a few points of comparison to look out for. Think about intuitiveness, responsiveness, targeting, consistency, interactions, readability, and speed.
The most common UI design mistakes are:
Poor usability
If your visitors cannot easily use your product to conduct the right actions, it has failed in its purpose. In probably the most well-known web usability book, Steve Krug says: “Don’t make me think!”
Poor learnability
Interfaces that are unfamiliar, hard to learn and hard to remember how to use when returning after a break cause users to give up or drop off.
Poor accessibility
If a section of users cannot read or use your website, you miss out on many potential clients.
Lack of authenticity or differentiation
The marketplace is crowded. Know who you are and know who you serve. This gives visual direction and unique appeal to your target user.
Lacking direction
Visual inconsistency gives the user a negative impression of your company, suggesting that it is unreliable, immature, unsure of itself, untrustworthy, or lacking in attention to detail.
Unresponsive
If screens are not optimized to display correctly on various screen sizes, users will have an off-putting experience on devices you did not design for.
Inconsistent style
It doesn’t imply that the mashup style is bad, but it’s preferable to rebuild the interface if there is a significant and unpleasant aesthetic conflict.
Consistency in style helps users understand and react to the provided content, and increases trust, usability, learnability and brand recognition.
Good UI design pays close attention to matters like typography, color palette, decorative elements, imagery, and iconography, as well as all interface components that the visitor interacts with by clicking, swiping, tapping, speaking, etc. Good design helps convey a message, improves readability, visually instructs and directs the user through their tasks on an app, and helps them learn and use it quickly, seamlessly and enjoyably. It also helps visitors navigate through a website and instils a feeling of trust and reliability in the user toward the company, ensuring they remember it and only in a positive light.
5 Reasons Why Designing a Good User Interface Is Vital for Business
Why is it crucial to invest in good UI design?
1. It will attract and acquire new customers
A well-designed user interface contributes significantly to a positive user experience. It can give you a substantial competitive advantage and help attract more people to your design or brand.
In today’s competitive, dynamic online world, many designers aim for the same audience you’re trying hard to impress. A good user interface can help your business stand out, making it pop out and assisting you in getting people to find and use your pages.
2. It will lower the expenses of customer support
When users encounter a problem with the website’s functionality or cannot find something, they will leave or seek support.
You won’t just have a lower bounce rate if your user interface is not intuitive. You’ll also receive fewer customer service complaints, dramatically lowering your costs.
You can reduce doubts, errors and undesirable actions by using a functional, straightforward interface.
3. It will boost customer retention
An engaging user interface design increases customer engagement and helps you retain existing customers. You will not only attract new users or avoid user frustration if you develop a good interface that simplifies research and navigation. You will also make them desire to continue their digital experience. As a result, there is a lower chance of bounce and a higher conversion rate.
4. It will lower the cost of development
Having a user-friendly and straightforward interface from the start helps avoid future problems, such as resolving navigation errors, modifying the design to make it more functional, or removing unnecessary functions and features. In the long run, an effective interface leads to fewer necessary fixes, avoiding additional costs and saving time and effort.
5. It will provide a higher customer satisfaction
The ability to receive the right message and to navigate seamlessly and enjoyably through the website or application will increase satisfaction and decrease search time.
Fulfilling user needs quickly and efficiently boosts client loyalty, increases sales volume, and reduces resources and costs.
If you are designing and testing a new product concept, testing and redesigning parts of your existing app or your entire website, feel free to get in touch – our forward-thinking designers can develop a solution that helps you grow your brand and business.
