Key Takeaways from the webinar on opportunity amid crisis and how composable solutions help ecommerce platforms scale

Key Webinar Takeaways: Opportunity Amid Crisis With Composable Solutions

By Elena Dimoska
08 December 2022, 10:04

Last Thursday, on December 1, we partnered with Symphony and commercetools to host a fantastic webinar on opportunity amid crisis and how composable solutions can help you take your e-Commerce business beyond the limitations of traditional platforms. Dan Parry, Head of Product at TrueNode, and Andrea Stubbe, VP Product at commercetools,  shared their insights and expert knowledge and experience so you can have everything you need to make the leap to scaling your e-Commerce business.

We hope you were there and were able to ask all the questions. If not, we crafted this article with the five main takeaways from the event to offer you an overview of what was happening.

Without further ado, let’s jump to it.

What is composable commerce?

Let’s make things clear. Composable commerce is simply a way of structuring the software architecture in which the frontend UI is separated from the backend business logic. The two sides communicate through an API. Each element of the build is modular, this allows you to select the best-of-breed technologies for each component in the stack.

This means having the flexibility of changing each module independently without having to intervene in the others. Check our article on Headless Commerce systems to find out more. 

5 main takeaways to guide you

1.Know the business value behind it

Implementing composable solutions in your business model will enable you the adaptability needed to embrace future changes more effectively. And the best thing is that it will happen on many levels.

Even though it’s a big investment, it will save you assets and lower the costs of adding new channels or new touchpoints in the future. The ability to adapt will help you outperform your competition.

2. Flight or fight

How you’ll pass this crisis is up to you. You can either take the defensive approach and avoid investing while moving through the crisis. There is nothing wrong with laying low and reducing the risks of innovation and experiments for your core business – it’s fine.

If however, you choose to fight, and invest strategically in your business you’ll get the benefits. Implementing the changes where they are needed, transforming, and innovating on customer experiences and internal processes without touching the critical core will give an advantage in overcoming this crisis.

3. Focus on the top challenges

  • Flexibility → Being able to adapt to the constant changes of the modern business world, meaning adoption of evolving customer behavior, business models, touchpoints, and experiences is the only way to success.
  • Scalability → If you want to keep your head over the water you need to increase availability, product discovery, fast response times, and frictionless checkout to drive revenue.
  • TCO → Increasing efficiency and reducing operational costs is not a one-man show. If you want to make it work, make sure to involve all the executives in the process.

4. Go MACH!

We encourage you to go MACH and here’s what that means:

M → A modern architecture that lets your IT team make focused and relevant changes, fast.

A → 100% API coverage means you can integrate on the backend and innovate on customer touchpoints, leaving the core untouched and stable.

C → Our cloud-native multi-tenant platform is always there to support huge promotions and giant spikes.

H → Choose your own frontend: build from scratch or buy a packaged DXP. Put your customer experience first – we’ve got your back(end) covered!

5. Check if it’s right for you

Even with the power and flexibility, the composable approach offers every business, it is important to take a step back and look at the technology as a whole to decide if it suits your platform.

Monitor the market. Will it go through major changes? If yes, then you must be ready in order to survive. If that’s not your field’s case, then you should think twice before making an investment in headless commerce.

How do others do it?

Pret A Manager is just one successful example of scaling up the business with headless commerce thanks to composable solutions. Have a watch on how they ensured their freedom and flexibility by building a modern digital platform.


Composable commerce, through the ability to change elements of your stack with minimal risk, makes you far more adaptable and agile during the current crisis we face. Selecting the best technology for each element of your platform allows you to consistently deliver the highest possible service to your customers.

Now you have insights to support your informed decision-making, and you have them from first-hand experts!

Are you ready for the commerce project scoping with Dan? 

Book a slot on the link here!